The most important points
Selling a house can be complex, but with the right planning, you can stay in control at all times. Our guide shows you how to structure and successfully sell your house – from preparation and valuation to marketing and the final sale. This way, selling your house will be stress-free and successful.
1. Selling your home: Your comprehensive guide to a successful sale
Before you market your house, thorough preparation is crucial. It lays the foundation for all further steps and ensures that you present yourself professionally to potential buyers. At coming home Sales, we always keep your interests in mind and accompany you every step of the way.
Finding the right price: How is the value of a house determined?
Many people find it difficult to talk about money—and it is even more complicated to estimate the realistic value of your own property. However, when selling your house, the asking price is crucial:
- if the price is too high, the house will remain on the market for too long and give the impression that there is something wrong with the property.
- If the price has to be lowered later, this reduces the perceived value.
- A price that is too low means that you may be giving away money.
A sound property valuation is therefore the key to setting the optimal price from the outset. coming home Sales provides a reliable valuation that realistically reflects the value of your house.
In summary:
The choice of the appropriate method depends on the type of property you own. A realistic valuation prevents your house from remaining on the market for too long or being offered at too low a price – and is the first step towards a successful house sale.
Selling your house: The documents you need
Missing documents can unnecessarily delay the sale of your house. It is often unclear where to find documents or how to obtain them. At coming home Sales, we make sure that everything is complete: land register extract, energy performance certificate, construction plans, and invoices – so that the sale of your house goes smoothly and stress-free.
2. The right real estate marketing : Showing your home in the best light
Once the value has been determined and all the documents are complete, the exciting phase begins: your house goes on the market. We show your property in the best light to attract the right buyers.
Real estate exposé: How to present your house in the best possible light
A professional exposé is at the heart of every successful real estate marketing campaign. It is the first opportunity to inspire potential buyers, build trust, and clearly communicate the special features of your property.
A strong exposé increases the chance that your house will be sold quickly and at the best possible price. Here you can see an example of our online exposés.
At coming home Sales, we know that a compelling exposé consists of more than just text and photos. It combines information, emotion, and clarity so that interested parties immediately get a realistic picture of your home.
This is what we focus on when creating exposés:
- Clear texts: We describe your house precisely and vividly, highlighting location advantages, infrastructure, parks, or shopping facilities, helping interested parties to immediately imagine what it would be like to live there.
- Professional photos: Our in-house photography department takes high-quality photos that show off the strengths of your rooms to their best advantage and are professionally edited.
- Floor plans & visualizations: Easy-to-read plans, with furniture suggestions where appropriate, make it easier to imagine the room layout and possible uses.
This combination of experience, expertise, and creativity shows the difference an experienced real estate agent can make in marketing properties. No wonder our exposés contributed to winning the ImmoAward "Newcomer of the Year 2025."
How to speed up the sale of your house in Berlin
To speed up the sale of your house, you should make targeted use of several channels: high-reach real estate portals are important for reaching many interested parties, but local platforms, social media groups, and neighborhood notices can also appeal to the right target group. A well-thought-out listing increases the number of qualified inquiries and makes it easier for you to select serious buyers.
3. Mastering the sales phase: organizing viewings and conducting negotiations
Now it gets exciting: you welcome potential buyers and present your home at its best. Good organization, clear communication, and negotiating skills are crucial to maintaining interest and achieving the best price.
How often should you hold viewings when selling your house?
The property viewing is the moment of truth. This is where it is decided whether your house meets the expectations of interested parties. Several viewings are normal, as different buyers have different ideas.
Price negotiation and closing the sale: Getting the best deal
When negotiating the price, a clear strategy is important: base your negotiations on the realistic value of your property, remain objective, and demonstrate your negotiating skills. Work together to find a fair compromise, and then nothing will stand in the way of a successful conclusion. After that, the final stages of the sale begin, which are completed with an appointment at the notary's office and the signing of the purchase agreement.
VerkaufenDer Verkauf einer eigenen Immobilie ist ein wichtiges Projekt. Wir begleiten Sie in jeder Phase des Verkaufs.
4. Notary appointment and costs when selling a house: What you need to know
The notary appointment is the decisive step in selling a house: this is where the purchase agreement is officially drawn up and certified by the notary, making the sale legally binding. However, for someone without a legal background, it can be difficult to fully understand all the details and legal wording of the contract. This is exactly where the added value of an experienced real estate agent such as coming home Sales comes into play: Not only do we accompany you to the notary appointment itself, but we also go through a checklist with you beforehand, check that all important documents—such as the land register extract, tax number, financing confirmations, and other documents—are complete, and explain all points of the contract to you in an understandable way. This makes the notary appointment much more relaxed, because you know exactly what is important.
Who pays the notary when selling a house?
In Germany, it is customary for the buyer to pay the notary's fees and the costs of entry in the land register. These fees are usually around 1.5% to 2.0% of the purchase price. The notary draws up the purchase contract, accompanies the notarization, and ensures that all legal requirements are met – a key step in ensuring a secure and legally valid sale.
How does the notary appointment work when buying a house?
After the purchase agreement has been signed, the notary takes over the further processing and ensures that everything is legally correct. The process can be divided into four steps:
- Preliminary notice of conveyance: The notary arranges for a preliminary notice to be entered in the land register. This provides legal protection for the buyer, ensuring that they will actually receive the property at a later date.
- Due date notification: Once all requirements have been met—for example, official approvals have been obtained or your existing mortgage has been deleted—the notary informs the buyer when the purchase price is due.
- Purchase price payment: The buyer transfers the agreed purchase price to the account specified in the purchase agreement, often in trust via the notary.
- Change of ownership: Once the purchase price has been paid and the tax office has issued the tax clearance certificate, the notary applies for the buyer to be finally registered as the new owner in the land register. Only then is the change of ownership officially complete.
With coming home Sales at your side, you can sit back and relax: we check all documents in advance, clarify any open questions before the notary appointment, and accompany you step by step through the entire process. This way, you always know what will happen next and can be sure that the notary appointment will go smoothly and without surprises.
5. Key handover: Making the final step in the house sale secure
Once the purchase price has been paid in full and the buyer has been entered in the land register as the new owner, the time has come: the handover of the keys marks the final step in the sale of your home. Your property is now officially in new hands.
- Handover report: Record the current meter readings for electricity, gas, and water in a report and document the condition of the house. This creates clarity for both sides.
- Hand over documents: Give the buyer all important documents, such as operating instructions, maintenance records, and invoices for work carried out.
The key handover is more than just a formal appointment. For many sellers, it is an important moment: a home associated with memories is passing into new hands. At this very moment, it helps to have a trusted real estate agent at your side who knows the process, provides reassurance, and calmly guides you through the appointment.
coming home Sales accompanies you from the first meeting to the handover of the keys: personally and with a clear eye for what is important to you.
Are you planning to sell your house? Contact us for a no-obligation consultation and get started successfully with the sale of your property now.
