The most important points
A property brochure is like a shop window: at first glance, the photos, descriptions, and floor plans look perfect. But the really important details are often hidden in the small print: from minor defects and missing fixtures to hidden costs. If you look closely, you can spot these pitfalls early on and avoid disappointing viewings.
1: What is a real estate exposé?
A property brochure is the most important document you will receive as a buyer. It summarizes all the relevant information about a property: from size, room layout, and amenities to location, photos, and floor plans. This allows you to see at a glance whether a house or apartment is interesting enough to arrange a viewing appointment.
2: 10 points for reviewing the real estate exposé
A good property brochure can reveal more than meets the eye. It contains clues about the strengths of the property, hidden features, and sometimes even minor obstacles. If you read it carefully, you will get an overview and immediately recognize whether it is worth arranging a viewing.
1. Informative cover page and title image
The cover photo is your first impression—it should make you want to see the property. At the same time, the cover page shows the most important key data at a glance, such as location, number of rooms, living space, and purchase price. If this information is missing, caution is advised: this quickly reveals whether the listing is truly transparent and whether it is a serious offer.
2. Key data about the property
Now it's getting specific: size, number of rooms, living space, property size, year of construction, amenities, and purchase price—all these key details give you, as a potential buyer, an initial orientation. They form the basis for assessing whether the property basically suits your needs.
3. Detailed property description
Property descriptions are often embellished: "charming," "cozy," or "good condition" sound positive, but say little about the actual condition. As a buyer, you should take a close look: What fixtures and fittings are actually present—underfloor heating, high-quality kitchen, new windows? If you check the details, you will quickly realize what you are getting yourself into and will not be misled by embellished phrases and flowery descriptions.
4. Mandatory information on the energy performance certificate
Required by law: An exposé must contain certain energy information so that you, as the buyer, have clarity from the outset. This includes the type of energy performance certificate, the actual energy consumption or demand, the energy source for heating—and, of course, the year of construction. If you check these points, you will immediately see whether the property is energy efficient or a small energy guzzler.
5. Professional photos and videos
Pictures in the exposé are often cleverly staged—they show what is impressive and conceal what could cause problems later on. As a buyer, pay close attention to what is missing: north sides, basements, narrow neighboring houses, or winding corners. High-quality photos look great, but they don't always tell you anything about the real condition. Virtual tours help you discover the hidden details before you are blinded by the staged visuals.
6. Floor plans and building plans
Up-to-date, true-to-scale floor plans are essential for prospective buyers. Not only do they show how the rooms are arranged in relation to each other, they also help you to realistically assess the space. A well-drawn floor plan saves surprises later on during the viewing and gives you a clear picture of whether the property really suits your lifestyle.
7. The location description
Exposés like to paint the location in the most beautiful colors: "quiet residential street," "perfect connections"—it sounds great, but often says little about reality. Visit the property at different times of the day, pay attention to traffic noise, and check the public transportation connections. Don't be blinded by pretty words. If you explore the location yourself, you will quickly see whether the exposé delivers what it promises. For more information on how to assess the location correctly, read our article real estate location.
8. Information on financing and availability
Check when the property will be available and what property purchase costs will be incurred in addition to the purchase price. Brokerage commission, notary and land registry fees, and real estate transfer tax must be included in your calculation. These figures are crucial for realistic financing planning.
9. Information about the homeowners' association (for apartments)
In the case of an apartment, the information about the homeowners' association in the property description is particularly important. Check the maintenance fees and reserves and take a look at the minutes of the last homeowners' meetings. These often reveal planned renovations and possible additional costs.
10. Contact details and viewing information
First, check whether the property is being offered privately or through an agent. Then make sure that clear contact details are provided and that it is clearly described how you can arrange a viewing appointment.
3: Are there any differences between apartment exposés and house exposés?
The basic information is the same for both: size, rooms, location, year of construction, and price always play an important role. Nevertheless, there are differences that you should be aware of as a first-time buyer.
In the case of an apartment, additional topics such as maintenance fees, reserves, and the homeowners' association are also important. In the case of a house, on the other hand, the plot of land, the condition of the roof, facade, or heating system are often more decisive. So the basis remains the same – but the focus shifts depending on the type of property.
From exposé to dream home – make a confident decision with coming home Sales
A real estate exposé is more than just a piece of paper – it shows you immediately which properties really have potential and which ones you should scroll past. If you carefully check the ten most important points, you will find your dream property faster.
At coming home Sales, we love to create exposés that really inform. In our in-house image department, our professional photographers showcase each property perfectly – realistically and authentically. From detailed floor plans to impressive photos and virtual tours: with us, you experience the properties as they really are – honestly, transparently and without marketing gimmicks.
Our coming home Sales team carefully prepares each viewing for you, has all the documents at hand, and creates the space for you to take in the property at your leisure. This allows you to concentrate fully on the essentials during the appointment and ultimately make a decision that you feel completely confident about.
